For more than 45 years, Soulman’s has relied on timeless barbecue techniques with selections of meats that are cooked “low and slow” over hickory wood. They have now introduced the newest taste on their menu with Hickory Heat Bar-B-Que Sauce, available at all 18 North Texas locations beginning this week.
“We know that the way to people’s hearts is through their taste buds, and this is the first time in our history that we have had an additional bar-b-que sauce option alongside our tried-and-true original sauce,” says Brett Randle, CEO of Soulman’s Bar-B-Que. “After countless hours of development, testing, consumer feedback and recipe adjustments, we are debuting Hickory Heat for our customers to try,” he continued. “We know that our fans and customers take their bar-b-que very seriously, and Hickory Heat is not going to disappoint those who want a little more kick to their bar-b-que sauce.”
Soulman’s has stayed true to the low-and-slow hickory-smoked meats and original family recipes that are synonymous with the beloved brand. Additionally, they have been steadily introducing new menu items and special limited time offers that have been recognized by loyalists and new customers alike.
“Men’s Journal-recognized Frontier Fries and the ZAGAT-recognized Soul Bowl are two successful examples of Soulman’s menu innovation, creativity in the kitchen and attention to quality that makes us one of the Top Bar-B-Que Chains in America (2018),” says Soulman’s Director of Marketing, Baylea Wood. “We are confident that Hickory Heat will follow in those footsteps as we keep mixing it up, bar-b-que sauce and all, at Soulman’s Bar-B-Que.”
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