Industry News | August 15, 2017

Southern Icons Biscuitville, Cheerwine Finally Join Forces

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After years of existing side-by-side as iconic, family-owned Southern institutions, Biscuitville Fresh Southern has finally joined forces with fellow local brand Cheerwine. Starting this summer, Biscuitville will serve Cheerwine at most of its restaurants throughout North Carolina and Virginia. Biscuitville is known for its authentic, Southern-style breakfasts and fresh, scratch-made biscuits. Cheerwine is the legendary soft drink beloved by generations in the South.

Like Biscuitville, Cheerwine was born and raised in North Carolina. And they have more in common. Both brands are enjoying landmark birthdays: Cheerwine is celebrating its 100th anniversary this year, and Biscuitville has been celebrating its 50th anniversary for the past year.

“We’re incredibly pleased that Cheerwine is now a member of Biscuitville’s growing family of local partners. When thinking about adding Cheerwine to our beverage selections, we looked at ourselves and thought, ‘Why didn’t we do this a long time ago?’ After all, both companies have been neighbors in North Carolina for generations,” says Burney Jennings, Biscuitville CEO. “We are particularly happy to be introducing Cheerwine at Biscuitville during the year that the soft drink is celebrating its 100th anniversary. From all of us at Biscuitville, Happy Birthday to our new friends at Cheerwine.”

“Just like Biscuitville, Cheerwine is a proud part of the fabric that makes up our collective Southern heritage,” Cheerwine Brand Manager Joy Harper says. “A fresh, hot biscuit from Biscuitville paired with an ice-cold Cheerwine is a perfect combination. We’re looking forward to being partners with Biscuitville for many years to come and are pleased to make Cheerwine available to our loyal fans who dine at Biscuitville.”

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.