Industry News | March 2, 2009

Special 40-Day Menu at Souper Salad

The 84-unit fast-casual chain Souper Salad introduced a new seafood menu especially for the Lenten season last week.

The new Seaside Getaway line includes items such as fish tacos, seafood soups, Shrimp and Crab Louie Salad, Salad of the Sea, and Fisherman’s Kettle Salad.

“The Seaside Getaway promotion is yet another step in providing our customers with a new approach to building variety, freshness, and quality,” says Tim Taft, Souper Salad’s president and CEO, in a statement.

Pairing limited-time offerings with the religious calendar is not new for the brand, however. This is the fourth year Souper Salad has created a specific menu for Lent, but the first time fish tacos are offered.

Despite their special Lenten designation, the seafood offerings are consistent with the brand’s traditional menu items, says a spokeswoman for the company. According to her, Souper Salad market research shows that consumers are looking for healthy meat options when they come to the chain.

The new line could be the answer to consumers’ prayers since it not only adheres to religious dietary restrictions but also is centered on value. All of the items are all-you-can-eat with a $6.29 average price point for lunch and a $7.24 average price point for dinner.

“Our customers can enjoy a nice dining experience without sacrificing on taste and budget,” Taft says.

The Seaside Getaway menu will be offered through April 12, 2009.

--Blair Chancey

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