Industry News | February 24, 2010

Specialty's Cafe And Bakery Gets High-Tech Signage

DT Research, Inc., an industry leader in the development of information appliances for vertical markets, today announced the deployment of the WebDT Signage System at Specialty’s Cafe and Bakery stores. The combination of robust WebDT Signage Appliances and flexible WebDT Content Manager software enables targeted communications to customers at Specialty’s Café and Bakery locations, driving sales and building the Specialty’s brand.

Several Specialty’s Café and Bakery locations in California have deployed the WebDT SA1000 signage appliances for digital menuboard applications paired with 42-inch displays behind service counters with images of the current menu offering. Digital menuboards have maximized the space efficiency, using the same space for the breakfast menus and lunch menus, with a scheduled content change at the specified time of day. The WebDT SA3000 signage appliances are paired with 42-inch displays mounted in the dining areas to engage customers with multimedia content such as video, flash, and images. The dining area content drives sales for catering, specials, and other products and services, and at the same time ingrains the Specialty’s brand by inviting customers to connect on social networking sites.

The WebDT Signage Appliances are managed with the WebDT Content Manager software, enabling Specialty’s Café and Bakery to efficiently navigate the layout design and scheduling of its menus and consumer communication. Content is updated using any internet browser and can be managed locally or in a central location. The marketing team at Specialty’s Café and Bakery can now enhance the dining experience for guests while saving the time and costs associated with constantly changing menus and printing promotions.

Digital signage provides value in the foodservice market, increasing revenues with the flexibility to target messages to specific times of day and quickly change menus, prices, and promotions.

“With digital signage we are able to better communicate our brand and enhance the dining experience for our customers,” says Angela Pace, vice president of marketing at Specialty’s. “We are already beginning to see the value generated by these screens in the sites where we have rolled out the solution and expect this to continue as we expand and install digital signage in our stores.”

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