Industry News | August 31, 2016

Spicy Korean Q Found Again at Wingstop

Wingstop

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Wingstop announced the long awaited return of its fan favorite flavor, Spicy Korean Q, available now through November 26. Spicy Korean Q is a spicy and sweet sauce flavored with ginger and garlic, accented with Sriracha chile sauce, and crushed red pepper for a fiery kick.

In the fall of 2015, Spicy Korean Q was available as an exclusive flavor for a three-month period and quickly turned into one of Wingstop’s top sellers. When the limited-time window closed, Wingstop fans across the nation took to social media in an effort to bring the flavor back. Fans tweeted and posted numerous messages, including milk cartons with a “Missing: Spicy Korean Q” message as well as fans declaring the day it was pulled as “the worst day of my life.”  

“When we first debuted Spicy Korean Q, it was clear from the get-go it was destined to become a hit,” says Flynn Dekker, CMO of Wingstop. “Once our fans started rallying to bring it back, we saw they had started a movement that could not be stopped. We love how passionate our fans are about their wings, and we want to feed that passion, so we knew it was time to bring the flavor back.”

To support the relaunch of Spicy Korean Q, Wingstop is introducing a new hashtag that allows fans to order the flavor directly on social media. All fans need to do is tweet @Wingstop #CraveSKQ and they will be taken to a private ordering process to get at their favorite flavor. Throughout the limited-time offering, Wingstop will also be giving away surprise gifts to fans who use the #CraveSKQ hashtag as a way to show love to fans who crave Spicy Korean Q the most.

Spicy Korean Q is a limited time offering available now until November 26 on classic and boneless wings, which are always cooked-to-order and sauced and tossed to perfection by The Wing Experts. The Wingstop menu also features 11 original flavors, including fan favorites Mango Habanero, Lemon Pepper, Garlic Parmesan, and Original Hot. Sides are made fresh daily, including hand-cut seasoned fries, made from No. 1 Idaho potatoes.

Fans can order Spicy Korean Q and all their Wingstop favorites in-restaurant, online, and across their favorite social media channel by simply direct messaging Wingstop via the latest version of Facebook Messenger or tweeting “order,” “#order,” or “#CraveSKQ” to @Wingstop.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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