Splenda, America’s #1 sweetener brand, announced its 25th-anniversary celebration “25 Years of Sweetness.” Over the past 25 years, Splenda has transformed the way we experience sweetness and helped people around the world achieve their health and wellness goals.

As part of the year-long celebration, Splenda is releasing limited edition 25th birthday packaging, a collector’s item for Splenda aficionados and an exciting way to commemorate this milestone. Splenda enthusiasts can also explore a brand timeline at Splenda.com/timeline/, providing a visual journey through the key milestones, innovations, and achievements that have defined how Splenda has supported consumers’ success over the past 25 years. The brand will also be embarking on a yearlong events tour to bring the joy of zero calorie sweetness to communities around the country.

In addition, Splenda is introducing a 25 years of recipes campaign, showcasing a curated collection of fan-favorite recipes that have delighted taste buds over the years, but with a lower calorie twist. Top recipes include lower calorie versions of a confetti birthday cake, grapefruit olive oil cake and a mocha chocolate lava cake. These recipes provide consumers a fun, experiential way to celebrate 25 Years of Sweetness and America’s favorite sweetener.

Recognizing the incredible health journeys of Splenda users, the brand is launching a social campaign for Splenda lovers to share how Splenda has supported their personal health journeys with the hashtag #SplendaSweetSuccess. This initiative aims to celebrate the diverse and inspiring stories of individuals who have incorporated Splenda into their healthy lifestyles.

“We are thrilled to mark this significant milestone and celebrate 25 Years of Sweetness with our loyal customers and supporters around the world,” says Ted Gelov, Chairman and CEO of Heartland Food Products Group. “This anniversary is not just about our brand; it’s about the countless individuals who have trusted Splenda to be a part of their health and wellness journey. We look forward to the next 25 years of continued innovation and sweetness.”