Where in the country can you get the most affordable latte? Baristas in which states get the most tips? And how much more popular is coffee than tea among Americans? To answer these questions and more, Square released the Square Coffee Report, an in-depth look at coffee trends in the United States based on sales patterns aggregated from thousands of local cafes across the country. It’s the company’s way of celebrating National Coffee Day.
Access to data is crucial for cafés across the country. Square recently released a Square Dashboard app to make it even easier for sellers to get insights about their own businesses while on the go. They can see which items are most popular among their customers, figure out what time of day is busiest, and make informed decisions to boost sales.
As Sidecar Coffee owner Andy Fuchtman says, “I get up, check my email, and check my Dashboard app. If I see sales spiking, I’ll add a barista in real time.” He also uses the app to test out new initiatives. “I experimented with a Cappuccino Happy Hour, and after measuring its success, it’s now a regular thing.”
Square is celebrating National Coffee Day in a variety of other ways too. It will help sellers give out free cups of coffee and other discounts at select cafés across the country, and businesses will use Square Marketing to get the word out to their customers. Coffee lovers in San Francisco and New York can also get their favorite Blue Bottle New Orleans coffee delivered in 15 minutes or less by using Caviar's Fastbite. And with Square Cash, anyone can donate to Food 4 Farmers and help coffee-farming families fight hunger.