Industry News | November 3, 2016

Starbucks Adds a New Cold Brew to the Menu

The beverage is the latest addition to Starbucks cold craft portfolio of beverages. Starbucks

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For generations, mulling spices have long been a part of the holiday season, with the aroma of cinnamon and nutmeg filling the air as they simmer on stovetops.

This holiday, Starbucks is offering a cool twist on the traditional holiday spice with the new Starbucks Spiced Sweet Cream Nariño 70 Cold Brew. Starbucks Rewards members will get a first taste of the new beverage starting November 3, and later in November the beverage will join Starbucks holiday beverage lineup at Starbucks stores in the U.S. and Canada.

“We know our customers are looking for even more options in cold coffee,” says Yoke Wong from Starbucks beverage development team. “Although we’ve offered iced and blended versions of our holiday espresso beverages before, this is our first time creating a cold coffee holiday beverage.”

The beverage starts with Starbucks Nariño 70 Cold Brew coffee, which is slow-steeped for 20 hours. The cold brew is then spiced with the flavors of cinnamon, anise, nutmeg and vanilla, and finished with a float of house-made sweet cream.

“The spices complement the cold brew and bring out the cocoa notes in the coffee,” Wong says. “It’s a flavor reminiscent of the holiday season.”

The beverage is the latest addition to Starbucks cold craft portfolio of beverages, following the successful launch of Vanilla Sweet Cream Cold Brew and Nitro Cold Brew over the summer.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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