Industry News | April 28, 2016

Starbucks Birthday Frapp Turns 21, Returns for 5 Days

image used with permission.

In 1995, Starbucks customers across the United States and Canada got their first sip of Starbucks Frappuccino blended beverage. There were only two flavors to choose from, Coffee and Mocha. Back then there was no domed lid or green straw. But in that first week, over 200,000 Frappuccino beverages were served—more than double the company’s projections.

To celebrate the 21st anniversary of the iconic beverage, Starbucks Birthday Cake Frappuccino blended beverage returns to participating Starbucks stores in the U.S. and Canada April 28 to May 2.

The limited-time beverage features a creamy blend of vanilla bean and hazelnut, topped with pink whipped cream. Starbucks first introduced Birthday Cake Frappuccino blended beverage last year to celebrate the 20th anniversary of Frappuccino.

This year, customers can share a virtual version of Birthday Cake Frappuccino blended beverage and other favorite beverages with Starbucks keyboard, the company’s first emoji app. Starbucks keyboard is available for iPhone and Android devices as a free download from the iTunes App Store and Google Play Store. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment