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    Starbucks Debuts Merchandise Collection with Rachel Zoe in Asia

  • Industry News September 24, 2019

    Starbucks is debuting a limited-edition designer collaboration merchandise collection with renowned stylist, fashion designer and entrepreneur, Rachel Zoe, available now exclusively in select Starbucks stores across Asia. Designed by Rachel to be fun, yet bold, the Starbucks X Rachel Zoe collaboration features her signature palm leaf and leopard prints in subdued hues, creating a juxtaposition between femininity and fashion. The six-piece collection includes an assortment of Starbucks® drinkware and lifestyle accessories.

    “We admire Rachel Zoe for her expressive patterns and modern design themes that empower women to live a life in style,” says Erin Silvoy, vice president, category and marketing, Starbucks Asia Pacific. “With more female millennials entering the workforce in Asia Pacific than ever before, we knew that working with Rachel and her design team would result in a special collection of fashion-forward items that are functional for daily use. We’re thrilled to curate this unique experience that can only be found at Starbucks stores in Asia.”

    The collaboration is available at select Starbucks locations throughout the Asia Pacific region, including Cambodia, Hong Kong, Indonesia, Korea, Malaysia, New Zealand, Philippines, Singapore, Thailand, Taiwan and Vietnam.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.