Continue to Site

    Starbucks Debuts New Beverages Inspired by Roastery

  • Industry News September 7, 2017

    The Starbucks Reserve Roastery is a place for creativity, where the craft of coffee can shine in surprising ways. Customers come from all over the world, eager to try something new. The Roastery has been the inspiration behind a number of original beverages in Starbucks stores, Nitro Cold Brew, Affogato, and Smoked Butterscotch Latte.

    “There’s no better stage than our Roastery to introduce customers to new coffee experiences,” says Duane Thompson from Starbucks beverage R&D team. “It’s where we elevate our small-lot Reserve coffees in new ways and continue to push the boundaries of coffee.”

    Now customers at select Starbucks stores can try two new beverages inspired by the Roastery—the smooth and velvety Nitro Freddo and the highly coveted Whiskey Barrel-Aged Cold Brew.

    Nitro Freddo

    The word “freddo” in Italian means cold, and European coffeehouses have served a variety of cold, foamy freddo beverages. (“Freddo” is also the national beverage of Greece.) The new Starbucks Nitro Freddo is made with Nitro Cold Brew infused with dark caramel, topped with a dark caramel infused cold foam and finished with a purposeful strike of finely ground coffee across the top. This is the first time Starbucks customers get to experience cold foam at their store with Nitro Freddo, now available at more than 1,000 Starbucks stores in the United States that have Starbucks Draft.

    Starbucks first debuted cold foam when it opened the doors to the Roastery in December 2014 with the Americano Con Crema, which is topped with a coffee-spiced cold foam and a sprinkle of demerara sugar. It has also been a feature in a handful of other specialty beverages including the Nitro Cascara Cloud in select stores with immersive Starbucks Reserve coffee bars.

    “Nitro Freddo highlights the amazing velvety smooth texture of Nitro Cold Brew,” says Michelle Sundquist from Starbucks beverage R&D team. “The cold foam adds to the natural creaminess of the Nitro Cold Brew, leaving your lips with a slightly sweet dark caramel flavor while still allowing the coffee to shine through."

    Starbucks Reserve Whiskey Barrel-Aged Sulawesi

    The ancient craft of barrel aging takes meticulous care, time and patience. But when Starbucks introduced its first barrel-aged coffee with Starbucks Reserve Whiskey Barrel-Aged Sulawesi at the Starbucks Reserve Roastery in March, it was gone in a flash.

    Now the coveted coffee is back, available starting Sept. 5 for the first time in select U.S. Starbucks Reserve coffee bars, and the Roastery in Seattle beginning Sept. 12.

    Starbucks Reserve Whiskey Barrel-Aged Sulawesi is made with green (unroasted) Starbucks Reserve® Sulawesi beans hand-scooped into freshly emptied oak aged whiskey barrels. The beans are then hand-rotated frequently, allowing the coffee to evenly absorb the whiskey flavor. After several weeks, the coffee is small-batch roasted, a process that eliminates the alcohol but still retains the distinctive whiskey notes.

    Whiskey Barrel-Aged Cold Brew, Served Straight Up

    In mixology, “straight up” is used to describe a drink that is chilled with ice, shaken or stirred, and then strained into a glass. Customers at select Starbucks Reserve Bars can enjoy Whiskey Barrel-Aged Cold Brew, Served Straight Up for a limited time. The beverage is made with Starbucks Reserve Whiskey Barrel-Aged Sulawesi cold-brewed coffee combined with a whiskey barrel-aged vanilla syrup shaken with ice, strained and served chilled alongside a glass of sparkling water.

    “There’s something a bit of showmanship with the shaking of the ice in the shaker,” says Jennifer Galbraith with Starbucks R&D team. “People hear that sound and know something fun is happening.”

    The beverage is available in the following U.S. stores with Starbucks Reserve coffee bars: New York at 10 Waverly Place and 85th & Madison; Los Angeles at 4th and La Brea; the Chicago area at North & Damen, Oak & Rush, and Western & Deerpath; the Bay Area at Stevens Creek & DeAnza in Cupertino, Broadway & Hamilton in Redwood City, and Blossom Hill Pavilion in Los Gatos; Dallas at McKinney & Olive; and Seattle at 1st & University.

    Whiskey Barrel-Aged Cold Brew and whole-bean coffee

    Back at the Starbucks Reserve Roastery in Seattle starting Sept. 12 will be Whiskey Barrel-Aged Cold Brew. The beverage is made with slow-steeped Starbucks Reserve Whiskey Barrel-Aged Sulawesi combined with barrel-aged vanilla syrup and served in a rocks glass with a large cube of cocktail ice.

    “We take the Whiskey Barrel-Aged Sulawesi and slowly steep it, which brings out its softer caramel flavor and vanilla notes. You marry that with the qualities of the barrel, which has the toasted notes from the burning of the sugars and the wood. And then there’s the syrup for a little sweetness, so we’re building the flavors at every level,” said Duane Thompson from Starbucks beverage R&D team.

    Customers can also scoop up some Whiskey Barrel-Aged Sulawesi whole-bean coffee  to brew home, while supplies last.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
    Read More