Industry News | October 21, 2008

Starbucks Debuts Thanksgiving Blend

Starbucks is rolling out a new limited-edition Thanksgiving Blend in stores naitonwide beginning November 4. In addition to classic drink sizes, the coffee will also be available in 1 lb. bags.

The Thanksgiving Blend is a flavorful combination of full-bodied beans from Sumatra, with hints of fine herbs, and beans from Guatemala, which add subtle spice, notes of cocoa and a pleasant sparkle. This new coffee blend is the perfect complement to the cornucopia of savory and sweet foods shared around the Thanksgiving table--from sage-rubbed turkey to pumpkin pie.

The relationship between Starbucks and Chef Tom Douglas, who helped create the blend, spans across three decades with Starbucks as the exclusive coffee in all of Douglas’ restaurants, but Starbucks Thanksgiving Blend marks their first coffee blend collaboration. To create the new offering, the coffee quality and blending team of Starbucks collaborated with Chef Douglas and his team of culinary experts to explore a variety of coffees from around the world.

After weeks of sampling different blends of Starbucks coffees and a final series of blind taste tests, the culinary and coffee masters narrowed down their top choices. The team put the final contenders to the ultimate test: pairing the coffees with a classic Thanksgiving feast prepared by Douglas and hosted at his signature Seattle restaurant Palace Kitchen. The clear winner was the special Starbucks Thanksgiving Blend that customers can savor with friends and family at their own Thanksgiving celebrations.

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