Industry News | March 31, 2015

Starbucks, Evolution Fresh, and Dannon Create New Smoothies

image used with permission.

Evolution Fresh, a market leader in cold-pressed, High Pressure Processed (HPP) juice, and Dannon, the leading maker of yogurt in the US, today debut handcrafted Evolution Fresh Smoothies in 4,300 Starbucks stores in the Pacific Northwest, Northern California, and in select Starbucks locations within grocery stores nationwide. These smoothies will transform the $2.2 billion smoothie category, with three flavors of smoothies made with traditional, proprietary Greek nonfat yogurt and super-premium cold-pressed fruit and vegetable juice. Later this spring, innovations in the $7 billion yogurt will follow with additional Evolution Fresh Greek Yogurt Products, Inspired by Dannon, including new fruit and Greek yogurt parfaits arriving in Starbucks locations nationwide this May, and fruit-on-the-bottom Greek yogurts that hit grocery shelves nationwide this summer.

“Our customers are looking for foods with fewer ingredients that are minimally processed and taste great,” says Jeff Hansberry, president, Evolution Fresh. “That’s why it is so important for Dannon and Evolution Fresh to each bring what we do best. Customers will appreciate the simple ingredient list, creamy, proprietary high-quality Greek nonfat yogurt combined with fruit prepared to highlight the taste nature intended.

“Our collaboration with Starbucks promises to make a significant contribution to Dannon’s mission to bring health through food to as many people as possible,” says Jeffrey Rothman, vice president of marketing and innovation for Dannon. “Combining the unique capabilities of both companies, we have crafted simple, delicious fruit and Greek yogurt products that are more accessible than ever before. This new range of Greek yogurt products has no artificial flavors, artificial sweeteners, or preservatives—simple as that. And, because they will be available at both grocery stores and thousands of Starbucks retail locations, this partnership breaks new ground, making it even easier for Americans to enjoy yogurt-based products wherever and whenever they want.”

After a successful pilot test in 2014, Evolution Fresh is expanding its presence in the $2.2 billion smoothie category with the launch of Evolution Fresh Smoothies, which are made with a proprietary Greek nonfat yogurt created with Dannon and super-premium cold-pressed HPP juice made from powerhouse ingredients such as kale, spinach, carrot, strawberries and mango. The smoothies are: Sweet Greens, a delicious vegetable-forward smoothie made from an assortment of green vegetables balanced with mango and banana, plus Greek nonfat yogurt; Strawberry, a unique take on the classic strawberry smoothie enhanced with apple and banana, plus Greek nonfat yogurt; and Mango Carrot, a sweet, approachable mango smoothie with a twist of carrot, plus Greek nonfat yogurt.

Evolution Fresh Smoothies are made with simple ingredients, including cold-pressed 100 percent real fruit and vegetable juice blended with proprietary Greek nonfat yogurt. Each smoothie is free of artificial sweeteners, preservatives, colors, and flavors. The smoothies can be customized by adding fresh kale, protein powder, or extra Greek yogurt for an additional boost of protein or nutrients.

The Evolution Fresh Smoothies are available now at more than 4,300 Starbucks locations including Washington, Oregon, Alaska, Northern California and select Idaho Starbucks stores, as well as select Starbucks stores located inside grocery locations like Target, Albertsons/Safeway, and Kroger across the nation. These Starbucks licensed storeswill lead the national launch of the Evolution Fresh Smoothies, addressing a customer need for delicious snacks in the afternoon, when grocery store traffic is highest.

The new product portfolio is the result of Evolution Fresh and Dannon’s collaboration to make delicious and simply designed offerings more widely accessible. The two companies worked together for two years to develop a proprietary Greek nonfat yogurt that is not only creamy but is the perfect canvas for the fruit and vegetables used in these unique products. Without added flavors, artificial sweeteners, or preservatives, these products contain easily recognizable ingredients that consumers can feel good about.

With these products, Evolution Fresh and Dannon have been able to meet dual business objectives of increasing health and wellness options while also giving Americans the opportunity to enjoy yogurt, fruit, and vegetables more frequently and in new ways. This product portfolio is also breakthrough because it provides greater access than before to specially crafted, mild Greek yogurt paired with fruit and vegetables for millions of consumers through thousands of points of distribution.

In an effort to provide nourishing options on the go, Evolution Fresh Greek Yogurt Parfaits, Inspired by Dannon will be available in 6,000 Starbucks Stores nationwide in May. The new Greek yogurt parfaits will be crafted from proprietary, creamy, Greek nonfat yogurt, artisan granola, and real fruit. Bursting with vibrant ingredients, these Greek yogurt parfaits will be available year-round in Strawberry and Dark Sweet Cherry varieties, and seasonally with Fresh Berries and Honey options.

This summer customers can look forward to bringing home new fruit on the bottom Greek nonfat yogurts available at grocery stores nationwide. Lovingly made without any added flavors, artificial sweeteners, or preservatives, these fruit on the bottom yogurts combine proprietary, creamy, Greek nonfat yogurt with the delicious flavors of real fruit. The four flavors include: Blueberry, Black Cherry, Raspberry Blackberry, and Pineapple Passion Fruit. Evolution Fresh Greek yogurts, Inspired by Dannon will begin to roll out in select locations in May and are expected to be on shelves nationwide in July.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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