Industry News | September 22, 2016

Starbucks' Evolution Fresh Unveils 5 New Juice Blends

Four nourishing Evolution Fresh Organic Superfoods Juices and a hydrating Evolution Fresh Watermelon Juice are hitting the stores. Evolution Fresh

Evolution Fresh, a market leader in cold-pressed, High-Pressure Processed juice, announced five new juice blends will hit grocery shelves in March 2017: four nourishing Evolution Fresh Organic Superfoods Juices and a hydrating Evolution Fresh Watermelon Juice. Attendees of the September 2016 Natural Products Expo East tradeshow in Baltimore had a chance to preview the newest additions that will drive the next chapter of growth for the Evolution Fresh portfolio.

Cold-pressed, HPP juice trailblazer, Evolution Fresh, leveraged the scale of their 264,000 square foot state-of-the-art juicery to distribute cold-pressed HPP juice in natural channel, grocery, mass and club locations nationwide as well as U.S. and Canada Starbucks stores nationwide. Led by founder Jimmy Rosenberg, the juicery’s in-house innovation team developed these new nourishing juices that support a range of consumers in their wellness goals. According to Evolution Fresh research, these 2017 innovations aim to deliver against the top two drivers for super premium juice purchases—healthy snacks and refreshment.

Immense growth has not swayed Evolution Fresh from their mission to bring high quality, cold-pressed HPP juices to the masses and inspire a healthy lifestyle. In fact, Evolution Fresh still looks to their founder for vision and inspiration. The idea for the new line of Organic Superfoods Juices was inspired by Rosenberg and the juices he blends in his own kitchen. He starts his day with a simple choice: a homemade superfood juice blend that is packed with nourishing, flavorful fresh seasonal produce, nut milk and a boost of his favorite ingredients such as kale, baobab, chia, turmeric, ginger, cocoa, acerola cherry ,and spirulina algae.

“For years I have craved this perfect blend of nutrients every morning. That tells me, if I’m craving it, it’s because it’s feeding my body in a very meaningful way,” Rosenberg says. “These organic superfood juices remind me of the reason I started selling juice 30 years ago. I discovered the nutritional choices that make me feel good and uncovered a deep passion to share this with others.”

Evolution Fresh thoughtfully picked more than 10 different types of unique ingredients to include across the four flavors of new Evolution Fresh Organic Superfoods Juices. For the first time, Evolution Fresh is featuring coconut milk in a new line of cold-pressed juices to satisfy a common request from consumers for nourishing cold-pressed juice blends that can be enjoyed as a snack. The Evolution Fresh Organic Superfoods Juice lineup includes:  

Greens, Turmeric & Cocoa: A new twist on green juice, this Organic Superfoods Juice combines dark leafy greens, algae, and cucumbers balanced with mellow coconut milk sweetened with apples and mangos, and finished with a dash of cinnamon, black pepper and salt for a complex sophisticated taste.

Cocoa, Turmeric & Ginger: Rich cocoa blended with ginger, turmeric, vanilla, cinnamon, and a touch of cayenne for a warm finish.

Pineapple, Mint & Ginger: This sweet and tart blend of pineapples, mangos, and oranges is balanced with cucumbers and spinach with hints of mint and ginger.

Turmeric Golden Milk: Turmeric is blended with coconut milk, orange, mango, and pineapple and finished with vanilla, ginger and cinnamon. This juice provides 50 percent of the daily value of vitamin A per 11-ounce bottle.

New Evolution Fresh Watermelon Juice Naturally Hydrates and Replenishes Electrolytes

Evolution Fresh knows consumers look for refreshment and simple ingredients when purchasing cold-pressed juice, and with this thirst-quenching option, Evolution Fresh is now cold-pressing fresh watermelons and lemons into a naturally hydrating juice.

“Developing a signature, cold-pressed source of hydration and refreshment has been at the top of our list,” says Anne Williams, vice president, Evolution Fresh Marketing. “Watermelon juice replenishes without added sugars, artificial colors or flavors. Replacing one of your daily water servings with the freshness of watermelon makes hydrating more of a treat, a treat that delivers 330mg of potassium per eight-ounce serving.”

All new Evolution Fresh products mentioned will be available in March 2017.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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