Industry News | March 9, 2017

Starbucks' First Spring Cups Arrive on March 16

Starbucks

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After the gray days of winter, there’s nothing quite like those first few bursts of color that indicate the arrival of springtime, which officially arrives March 20.

Starbucks is celebrating the season with its first-ever spring hot beverage cup, available beginning March 16 at Starbucks stores in the U.S. and Canada for a limited time. Starbucks first began offering seasonal cups more than 20 years ago with its first holiday cup and has since introduced cups celebrating autumn and summer.

Each tall, grande and venti size gets its own cheerful color with white dots and hand-drawn designs including a sun and umbrella. The cups are available in participating stores for just a few days.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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