Industry News | December 4, 2017

Starbucks Introduces Biggest Giveaway Ever

Starbucks is handing out $1 million in Starbucks Cards.
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Starbucks is giving a little extra good to its customers this holiday. Starting Monday, Starbucks is launching its biggest giveaway ever with Project Give Good. Starbucks will surprise customers by handing out $1 million worth of Starbucks Cards throughout the month of December, grant instant Gold status in Starbucks Rewards to anyone who makes a purchase using their mobile app or a registered Starbucks Card, and launch its fourth annual Starbucks For Life Sweepstakes.

Good is happening everywhere, from tree lighting ceremonies and local caroling to recognizing community heroes like volunteers, Veterans and teachers for the good they do year-round.

Starbucks “Give Good” squads will be out and about in their red and green aprons to deliver surprise gifts of $20 Starbucks Cards during community celebrations across the United States during the month of December.

“The inspiration behind Project Give Good is simple, we want to brighten the holidays and delight our customers,” says Kris Engskov, executive vice president of U.S. Retail for Starbucks. “We hope the gift of a Starbucks Card will give customers the opportunity to take a break or catch up with a loved one over coffee.”

Throughout the month of December, Starbucks baristas across the country will be giving away a total of 50,000 $20 Starbucks Cards at community celebrations such as tree lighting ceremonies to local caroling events. The locations and dates of the Starbucks Card giveaways will vary.

Want a Give Good squad to visit your community event? Visit your local store between December 4—8 to share ideas with our baristas. Give Good Squads will be out in the community from Dec 11—23 delivering Starbucks Cards.

“The holidays are here and good is in the air. We hope Project Give Good will continue all the good in our communities and keep it going and growing, because good is contagious and giving is too,” Engskov said.

Give the Gift of Gold

Anyone who makes a purchase at Starbucks using their mobile app or a registered Starbucks Card in December will automatically earn Gold status in Starbucks Rewards for a year. This gift is the fastest way to earn free food and drinks at participating Starbucks stores. Gold members earn rewards by collecting Stars, that are redeemable for free food and drinks. To learn more visit be starbucks.com/promo/giftofgold.

Starbucks for Life

There are a few more surprises in store this holiday with Starbucks favorite sweepstakes, Starbucks for Life. Starting Tuesday, Starbucks Rewards members have an opportunity to win prizes, including Starbucks for Life, Starbucks for a Year, Starbucks for a Month, Starbucks for a Week, and millions of Bonus Stars. This year, there are new ways to earn bonus game plays with new challenges and ways to instantly win prizes such as food, beverages and select merchandise. Also new this is year, Starbucks customers who are not Starbucks Rewards members can enter their email for a chance at one Starbucks for Life prize.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.