Starbucks and Nestlé announced Monday the launch of Starbucks Creamers, marking this the first time the Starbucks brand has entered the refrigerated creamer category, a growing U.S. category projected to top $7.8 billion by 2023, according to Mintel. Less than a year from inception to shelf, Starbucks Creamers are the fourth product platform developed since the companies formed a global coffee alliance in August 2018. The companies continue to drive strong momentum and deliver a premium coffee experience for consumers in the grocery aisle.
Since forming their alliance, both companies saw creamers as a growth opportunity and leveraged Nestlé’s more than 50-year expertise in the creamer category and Starbucks nearly 50-year heritage and coffee house flavors.
“Nestlé has been a leader in the creamer category since launching Coffee mate in 1961 and we continue to innovate and help drive category growth,” says Daniel Jhung, president of beverage, Nestlé USA. “In our work with Starbucks through our global coffee alliance, we saw the opportunity to introduce Starbucks Creamers as a new way for consumers to enjoy the Starbucks café flavors they know and love from the comforts of their home.”
Starbucks Creamers will be available in three flavors: Caramel, White Chocolate, and Cinnamon Dolce, inspired by customer-favorite handcrafted beverages served at Starbucks cafés: Caramel Macchiato, White Chocolate Mocha and Cinnamon Dolce Latte. Beginning this August, Starbucks Creamers can be found in the refrigerated aisle where groceries are sold and select online retailers across the U.S.
“We know that Starbucks customers are passionate about their coffee and with Starbucks Creamers we are delighted to give them another way to enjoy their favorite Starbucks Experience and flavors at home and outside of our cafes,” says Duncan Moir, president, global channel development at Starbucks.