Industry News | April 18, 2017

Starbucks Introduces Flavor-Changing Unicorn Frappuccino

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The elusive unicorn from medieval legend has been making a comeback. Once only found in enchanted forests, unicorns have been popping up in social media with shimmering unicorn-themed food and drinks. Now Starbucks is taking the trend to a new level with its first Unicorn Frappuccino blended beverage, available starting April 19 through April 23 while supplies last.

The Unicorn Frappuccino blended crème is made with a sweet dusting of pink powder, blended into a crème Frappuccino with mango syrup and layered with a pleasantly sour blue drizzle. It is finished with vanilla whipped cream and a sprinkle of sweet pink and sour blue powder topping.

Like its mythical namesake, the Unicorn Frappuccino blended crème comes with a bit of magic, starting as a purple beverage with swirls of blue and a first taste that is sweet and fruity. But give it a stir and its color changes to pink, and the flavor evolves to tangy and tart. The more swirl, the more the beverage’s color and flavors transform.

This limited-time offering is as fleeting as a rainbow, available April 19—23, while supplies last in participating Starbucks stores in the U.S., Canada, and Mexico.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.