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    Starbucks Introduces Irish Cream Cold Brew for the Holidays

  • Industry News December 3, 2019
    Starbucks
    Cold coffee continues to be a hot trend, even in the most wintry weather.

    Starting December 3, customers at participating Starbucks in the United States and Canada can enjoy Starbucks newest holiday beverage, Starbucks Irish Cream Cold Brew. The beverage is made with Starbucks Cold Brew coffee and Irish cream syrup over ice, topped with a frothy cap of vanilla sweet cream cold foam like a layer of fresh snow and a dusting of cocoa powder.

    The flavors of vanilla and cocoa perfectly complement the smooth cold brew to create a festive beverage. (In Canada, customers can also try a hot version with the Irish Cream Americano.)

    Cold coffee continues to be a hot trend, even in the most wintry weather, part of a cold beverage lineup that now makes up more than half of U.S. Starbucks beverage sales. And cold foam, first introduced in Starbucks Roastery locations in 2014, has been an inventive addition atop beverages in Starbucks stores since April 2018, starting with Cold Foam Cascara Cold Brew, and followed by the sweet and savory Salted Cream Cold Brew that July. This fall brought the new Pumpkin Cream Cold Brew, the first new pumpkin coffee beverage since Pumpkin Spice Latte launched in 2003, and an instant hit with customers.

    Starbucks is celebrating the season of giving in December with weekly Happy Hours in participating stores in the United States and Canada. Customers who buy one grande or larger handcrafted beverage (including holiday beverages) can get one free on Thursdays in December between 2-7 p.m. To participate, download the Starbucks App.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.