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    Starbucks Launches Coffee Blend to Support Women

  • Industry News September 24, 2019
    Starbucks
    Siren’s Blend is a bright medium roast that shines across every brewing method, hot and iced.

    Starting Tuesday, Starbucks will offer a new, medium-roast coffee blend dedicated to honoring and supporting women in the coffee industry, and a portion of the proceeds will go to support women and girls in coffee origin communities.

    As the first core-line coffee launch since Starbucks Blonde Espresso in January 2018, Siren’s Blend is named after the siren in the Starbucks logo, and was inspired and created by the trailblazing women of the coffee industry. Every aspect of this coffee’s journey was touched by women — from sourcing, roasting and blending to the design on the bag. Siren’s Blend tells a story of the impact women have at Starbucks and in the coffee industry at large.

    Starbucks stores in the U.S. — both company-operated and licensed — will offer Siren’s Blend beginning September 24. Starting on that day and leading up to National Coffee Day on September 29, for every cup of brewed Siren’s Blend coffee sold across the U.S., 15 cents will be distributed equally between International Women’s Coffee Alliance and Days for Girls, two important organizations that support empowering women and girls. Siren’s Blend will be available for purchase as whole bean year-round.

    Siren’s Blend is a bright medium roast that shines across every brewing method, hot and iced. The juicy, citrusy, and chocolatey blend combines coffee from East Africa and Latin America, two regions where Starbucks works to elevate women’s leadership and ethical, sustainable farming practices. Siren’s Blend was also inspired by the previously offered Siren’s Note, a blend developed by one of Starbucks first female coffee developers, Mary Williams, in 1998.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.
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