Starbucks is launching The Energy Makers Lab inspired by Starbucks BAYA Energy, the brand’s first energy drink, and crafted from caffeine naturally found in coffee fruit for a boost of feel-good energy.

Led by Jordan Fisher, The Energy Makers Lab is a team of content creators, or “makers” who bring feel-good energy on social and with their communities. Through music, movement, vibrant colors, and words, our team of Energy Makers don’t just make things. They make things better. The feel-good energy projects will be shared throughout the spring and summer within their social and in-real-life communities. 

Starbucks BAYA Energy drink is now available nationwide in-stores and online wherever groceries are sold for a suggested retail price of $2.89 per can. Starbucks BAYA Energy drink can also be found in select Starbucks stores nationwide. 

Marketing & Promotions, News, Starbucks