Starbucks is launching an improved single-use cold cup made with 10-20% less material, designed with features to be more accessible for low-vision customers and partners (employees) and makes baristas’ jobs easier too, thanks to the introduction of a universal lid for tall, grande and venti cups. This innovation builds on Starbucks commitment to give more than it takes from the planet by halving its carbon, water and waste footprints and updating all customer packaging to be reusable or compostable by 2030.  

  • Only the tall cup will look different in your hand – it was redesigned with a wider mouth and profile to still hold the same 12 ounces of beverage! Specialized R&D machines tested every aspect of the cup’s design to ensure that it feels exactly the same – despite using 10-20% less material.  
  • They’re accessibility led and were inspired by feedback from store partners, and partners with low vision helped directly inform the features to make the cup more accessible, including:
    • A universal lid for tall, grande and venti cups 
    • Black and white fill lines for improved visibility when indicating measurement specifications 
    • Raised dots and letters to indicate size for partners and customers with low vision  
  • You’ll begin see the cups this month in select stores across the U.S. and Canada, with a full rollout completed over the course of the next year.   
Beverage, Fast Food, Marketing & Promotions, News, Sustainability, Starbucks