Industry News | December 6, 2016

Starbucks Loyalty Members Can Now Win Coffee for Life

Rewards members have an opportunity to win prizes including Starbucks for Life, Starbucks for a Year, Starbucks for a Month, Starbucks for a Week and millions of Bonus Stars. Starbucks

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It’s the season for baking, shopping and gathering with family and friends. For members of the Starbucks Rewards loyalty program, it’s also time for the annual return of the Starbucks for Life sweepstakes.

For the third consecutive year, Starbucks has featured this popular game of chance, which launches December 6 in the U.S. and Canada. Starbucks Rewards members have an opportunity to win prizes including Starbucks for Life, Starbucks for a Year, Starbucks for a Month, Starbucks for a Week and millions of Bonus Stars.

From now through January 16, eligible Starbucks Rewards members can earn game plays when they make a purchase using either their registered Starbucks Card or the Starbucks mobile App in participating U.S. and Canada (excluding Quebec) stores. Members can redeem their game plays and collect digital game pieces by logging on. Starbucks Rewards members may earn up to two game plays per day by making an eligible purchase transaction with a registered Starbuck Card or App.

New this year, members can complete challenges found within the game to earn extra game plays. Examples of challenges include “Jump the Line,” which rewards customers for making a purchase via mobile order, and “Hot Streak,” which provides extra plays on multiple days in a row. Also new this year is the ability to trade three duplicate game pieces for one new game play.

Starbucks Rewards members can win prizes by collecting all of the game pieces in a given row on their digital game board. Seven lucky customers (five in the U.S. and two in Canada) will win the grand prize of Starbucks for Life. Forty-five customers (25 in the U.S. and 20 in Canada) will win Starbucks for a Year; 250 customers (125 in the U.S. and 125 in Canada) will win Starbucks for a Month, and 800 customers (500 in the U.S. and 300 in Canada) will win Starbucks for a Week.

Customers can also collect game pieces to win Bonus Stars in increments of 125 and 50 Stars. Instant-win prizes with Bonus Stars in increments of 5 Stars will be awarded as well. When Starbucks Rewards™ Gold Members collect 125 Stars, they earn a Reward, which they can redeem for a food or beverage item of their choice at participating stores. 

“Starbucks for Life” means the winner will receive a daily credit for 30 years for one free food or beverage item redeemable at participating Starbucks stores in the U.S. Alcoholic beverages excluded. Winner must present a registered Starbucks Card. Credits are non-transferable and expire within 24 hours.

"Starbucks for a Year” means the winner will receive a daily credit to his/her Account for one year (365 days for one free food or standard menu beverage item (excluding alcoholic beverages) redeemable at participating Starbucks stores in the U.S. Food and beverage credits expire daily.

"Starbucks for a Month" means the winner will receive a daily credit to his/her Account for one month (31 days for one free food or standard menu beverage (excluding alcoholic beverages) item redeemable at participating Starbucks stores in the U.S. Food and beverage credits expire daily.

"Starbucks for a Week" means the winner will receive a daily credit to his/her Account for one week (seven days for one free food or standard menu beverage item (excluding alcoholic beverages) redeemable at participating Starbucks stores in the U.S. Food and beverage credits expire daily.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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