Starbucks is the top quick-service restaurant brand, with $111 million of Impact Media Value, according to General Sentiment’s QSR MediaMatch report.
McDonald’s ($74M), Taco Bell ($37M), Burger King ($34M), and Chipotle ($33M) round out the top five of the more than 100 quick-service brands General Sentiment analyzed.
Additionally, in this report, General Sentiment used its MediaMatch platform to isolate audiences and identify the most suitable TV shows for the top three quick-service brands.
“Social media offers brands the opportunity to connect more closely with their audiences,” says Greg Artzt, cofounder and chief strategy officer of General Sentiment. “It's interesting to see how an audience impacts a brand based on discussion, but it's even more compelling to see which audiences and brands match up.
“General Sentiment's MediaMatch platform uses social analytics to match like-minded audiences and brands as well as sync up their TV viewing habits. This offers a tremendous opportunity to advertisers whose priority is to make sure their ad dollars in the broadcast space are well spent."
Impact Media Value measures the brand reach, placing a value on the overall level of discussion and exposure for the brand. For the purpose of this report, General Sentiment isolated the top 20 of more than 100 quick-service brands. More details on what drove buzz for the top five brands between Feb. 1 and April 30 of this year follow:
General Sentiment’s MediaMatch technology determined the top TV show matches based on audience size, amounts of audience overlap, and audience overlap percentages. The list ranks these brands based on percentage overlap.
“Not only do advertisers need to grow their audience, but they need to understand their audience's interests and viewing habits,” Artzt says. “General Sentiment's MediaMatch platform isolates audiences and matches any advertiser to the most suitable media, creating a win-win opportunity for TV networks and advertisers when making ad placement decisions.”
To access the General Sentiment QSR MediaMatch report, go to: http://bit.ly/JOaZ4S.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.