Winning a free beverage or food item every day for the next 30 years had an unexpected benefit for the first “Starbucks for Life” winner.

After winning the grand prize from Starbucks, Mary has visited a Portland, Oregon, area store nearly every day this year. Along with her go-to Starbucks beverages of dark roast coffee or a grande, no-whip Peppermint Mocha, she discovered new favorites including Cold Brew iced coffee and lattes made with coconut milk. She has also been able to treat her coworkers and get to know more Starbucks partners (employees) through her frequent visits.

“We’ve been going out for more coffee breaks,” she says. “It’s been fun getting to interact with the baristas at various stores too."

Mary was one of 14 customers—10 in the U.S., three in Canada ,and one in the U.K.—who won the grand prize of Starbucks for Life  in the “It’s a Wonderful Card” sweepstakes last holiday. The estimated value of the ultimate prize in the U.S. was $54,000, and it included an engraved card made of 10K hammered gold.

The second Starbucks for Life sweepstakes started December 8 exclusively for My Starbucks Rewards members.

When a My Starbucks Rewards member pays for their purchase in participating U.S. and Canada stores using a registered card or the Starbucks Mobile App, he or she receives one game play. The member then goes to and logs in using their My Starbucks Rewards credentials to play the game for the chance to win instant prizes, like bonus stars, or a game piece to place on their game board for the chance to win Starbucks for a day, a week, a month, or a lifetime.

From December 8 to January 11, rewards members can collect game pieces for the chance to win.

Last year, more than 13 million customers entered the company’s first Starbucks for Life ultimate prize giveaway over a 31-day period.

“I’m even more excited about this year’s Starbucks for Life contest because it is an opportunity for us to reward our My Starbucks Rewards members. With an engaging new way to play online, we’re giving away more than one million bonus stars as well as the ultimate gift of the season, Starbucks for Life,” says Sharon Rothstein, Starbucks global chief marketing officer.

Marketing & Promotions, News, Starbucks