Industry News | July 29, 2015

Starbucks-Owned Evolution Fresh Yogurts In Grocery Stores

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Evolution Fresh Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are now available at thousands of grocery stores nationwide. These yogurts were created by Dannon, the leading maker of yogurt in the U.S., and Starbucks-owned Evolution Fresh, a market leader in cold-pressed, High Pressure Processed (HPP) juice. 

The vibrant flavors of real fruit, delicious without artificial sweeteners or unrecognizable additives, served as the foundation for the new yogurts, which let the simple ingredients shine. Now available in thousands of grocery locations nationwide, these new yogurts are unlike others in the category. They are an exciting addition to the current Evolution Fresh family of cold-pressed ready-to-drink juices and smoothies and represent the next step in the Evolution Fresh and Dannon collaboration which began with the launch of yogurt parfaits and handcrafted smoothies in Starbucks stores this spring. 

“Consumers seek foods that contain more recognizable ingredients and also fewer of them,” says Jeffery Rothman, vice president of Marketing & Innovation for Dannon. “The new Evolution Fresh Fruit on the Bottom Greek Yogurts are made with no artificial flavors, sweeteners, or preservatives and include simple ingredients such as nonfat milk and fruit lightly sweetened with agave.” 

“Starbucks customer response to the Evolution Fresh Greek Yogurt Parfaits, Inspired by Dannon, in our retail stores have been very positive,” says Jeff Hansberry, president of Evolution Fresh. “Now, with our new line available at grocery stores, shoppers can stock their own refrigerators with our delicious, wholesome yogurt.”

The new grocery products are the result of Evolution Fresh and Dannon’s continued collaboration to make delicious and simply designed yogurts more widely accessible. The two companies worked together to create a proprietary high-quality Greek nonfat yogurt that is the perfect canvas to let real fruit shine through without any added flavors, artificial sweeteners, or preservatives. Evolution Fresh Fruit on the Bottom Greek Yogurts, Inspired by Dannon, are made with easily recognizable ingredients that consumers can feel good about. Each 5.3-ounce single-serve yogurt contains active yogurt cultures, at least 11 grams of protein and only 120 calories. 

The four new varieties include Blueberry Greek Nonfat Yogurt, Black Cherry Greek Nonfat Yogurt, Raspberry Blackberry Greek Nonfat Yogurt, and Pineapple Passion Fruit Greek Nonfat Yogurt

The yogurts are available now at grocery stores nationwide with a suggested retail price of $1.69 per single-serve cup.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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