Starbucks Partners with Singer Lance Bass to Transform Holiday Coffee Routines

    Industry News | October 25, 2021
    Lance Bass and his husband.
    These tips include a series of activities and prompts that friends and family can do together.

    In partnership with singer, actor, and new dad Lance Bass, Starbucks is transforming at-home coffee routines over the holidays into a shared moment to be truly present with the people you love.

    Through the Starbucks Holiday Presence Exchange campaign, Lance and families from across the country are sharing their tips for making your holiday reconnections more meaningful this year, with the gift of shared presence. These tips include a series of activities and prompts that friends and family can do together – in person or virtually – along with a cup of your favorite Starbucks holiday coffee brewed at home.

    Lance says of the campaign: “This year, every moment with our loved ones during the holidays will be even more important, especially since my husband Michael and I are now busy new parents of twins! My favorite part of the holidays is connecting with family and friends over a cup of coffee, which is why I’m partnering with Starbucks on the Holiday Presence Exchange challenge and sharing some of my favorite activities and tips that are easy to do at home to encourage more meaningful connections with your loved ones.” 

    Here’s a sneak peek of a few of Lance’s tips: 

    • Cheerful Conversations: What is a great memory we share? What makes it special to you?
    • Joyful Activities: Write a journal entry together about your year that you can come back to next holiday season.
    • Tips for Presence: Having a good soundtrack to your coffee chat can set the mood and help you connect. Don’t be afraid to put on some great music!


    You can find additional advice from Lance, as well as more information about Starbucks holiday at-home coffees, on the Starbucks Coffee at Home website and on Starbucks Stories. 

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.