The expansion more than triples the number of products eligible for Stars through the Starbucks Rewards loyalty program at grocery, where customers can now earn Stars on a wide range of Starbucks K-Cup Packs, Starbucks packaged roast & ground coffee, Starbucks VIA® Instant Coffee, and Starbucks VIA Instant Refreshers TM beverages, as well as individual ready-to-drink Starbucks beverages and Starbucks Multi-Serve Chilled Coffee in the U.S. A full list of qualifying beverages can be found at starbucks-stars.com. Stars collected on eligible products are added to Starbucks Rewards members’ accounts and can be used to redeem Rewards*, by Gold-level members, at participating Starbucks retail locations.
Through Starbucks Rewards, members earn Stars for eligible purchases of coffee, food, drinks and merchandise, by registering a Starbucks Card or downloading the Starbucks Mobile App. After registration, members begin earning Stars and receive benefits including a free birthday beverage; free same-day in-store refills; and access to Mobile Order & Pay, which lets customers order and pay for their beverage via mobile device, prior to arriving at their selected, participating store.
After earning 300 Stars, customers reach Gold status. Gold members earn Rewards (a free drink or food item from the menu) for each additional 125 Stars they collect. They also receive additional benefits including a Starbucks Gold-colored Card with their name on it, and access to exclusive perks like Double-Star Days.
Since its introduction in 2009, Starbucks Rewards loyalty program has allowed the company to introduce new ways and platforms to stay connected with customers. Starbucks has continued to evolve and expand the program to offer even more benefits to customers.