Industry News | April 10, 2017

Starbucks Thinks Pink with New Permanent Drink

Starting April 10, Pink Drink officially joins Starbucks year-round beverage menu and will be available for customers to order at participating stores across the U.S. and on Mobile Order & Pay. Starbucks Pink Drink is a light and refreshing beverage that features the sweet flavors of Strawberry Acai Refreshers with accents of passion fruit and acai combined with Coconutmilk, and topped with a scoop of strawberries.

“We’re thrilled that the beloved Pink Drink is joining the Starbucks menu, just in time for the warmer spring months,” says Vivienne Long, Starbucks vice president, U.S. Retail Beverages. “This delicious and refreshing drink is a celebration of our customers’ and baristas’ creativity and is just one of the 170,000 ways we craft beverages to meet each person’s unique taste preferences.”

Pink Drink, which uses coconut milk instead of water in a Strawberry Acai Starbucks Refreshers beverage to give the drink its signature rosy-pink hue, first gained popularity last spring when the beverage customization took social media by storm. It has enjoyed much fandom online as Pink Drink lovers continue to share photos on social media channels using #pinkdrink. 

Customers can ask their barista to customize any Starbucks beverage by using a variety of milk selections, combination of syrups, coffee or espresso options, and toppings. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.