On Tuesday, Starbucks announced plans to update its Starbucks Rewards loyalty program by giving members more payment options and ways to earn Stars through the Starbucks app. Beginning this fall in company-operated stores in the U.S. and Canada, Starbucks Rewards members will also be able to scan their app and then pay with cash, credit/debit cards, or select mobile wallets and earn Stars toward free items.

Members will also be able to save these payment methods directly in the Starbucks app to earn stars when paying. These enhancements will be in addition to the current option of earnings Stars by paying with a Starbucks Card in stores and within the app.

 “Having a connection with our customers, whether in our stores or digitally, allows us to anticipate their needs and deliver the products and experiences they are looking for. Our customers have shared with us that they would like more options to pay and earn Stars in the app as a Starbucks Rewards member, in addition to the Starbucks Card,” says Brady Brewer, Starbucks chief marketing officer. “We expect the expansion of payment options will appeal to an even wider customer audience and deepen engagement with our members.”

Current Starbucks Rewards members will continue to enjoy all of the benefits of the company’s loyalty program and the Starbucks app. Beginning this fall, all members can choose to pay with their preloaded Starbucks Card and earn two Stars per $1, or earn one Star per $1 spent when they scan and pay with a credit/debit card, cash, or select mobile wallets at participating stores.

The Starbucks app powers the industry-leading Starbucks Rewards loyalty program and continues to be one of the top mobile payment methods in the U.S. Starbucks customers have become increasingly reliant on the Starbucks app, with new users adopting the app for locating their nearest store, ordering ahead and using contactless payment.

Starbucks graphic.

Customer Experience, News, Starbucks