Restaurant and retail design firm starrdesign has completed the design work for Pronto by Giada, opened at Caesars Palace Las Vegas by celebrated chef, author and television personality Giada De Laurentiis. Pronto by Giada is De Laurentiis’ first fast casual location and her second restaurant in Las Vegas, joined by her highly-successful GIADA at The Cromwell. Pronto by Giada marks a shift by Caesars Palace, and other casinos and resorts, to offer celebrity chef-driven fast casual restaurants to meet changing consumer dining habits.
Project manager for Pronto by Giada was starrdesign’s Jeffrey Cangro while lead interior designer on the project was Ashlee Jones, who was recently named one of design:retail’s 40 under 40. They took inspiration from De Laurentiis’ international travels and her own home-inspired décor.
“One of the key objectives identified early in the process was the need to create a more intuitive guest journey, with a focus on unrushed convenience,” Cangro says. “Creating a balance between the chef-driven nature of hospitality and the need for throughput was a challenge, but the end result was a success. We believe Pronto by Giada will be a dining destination that the patrons of Caesars Palace will come to know and love.”
Starrdesign was selected for the project because of their expertise in developing fast casual restaurant concepts as well as their retail knowledge and experience. For Pronto by Giada, interior design features include custom, hand-painted tiles, marble and quartz accents and countertops, and butcher-block tables. Grays and creamy whites also are featured prominently throughout with splashes of bright red, yellow and orange adding vibrant pops of color. Guests can choose from a variety of seating options, from the main dining area to an indoor ‘patio’ reflective of an outdoor Italian café.
“The idea for Pronto by Giada was to create a café that felt really light and airy, and to do something that was distinctly different from anything else in Caesars Palace,” Jones says. “It was a fun and interesting project to work on, and the pieces all came together to create something unique to Caesars Palace and to Giada.”
Pronto offers breakfast, lunch and dinner options that incorporate De Laurentiis’ signature Italian fare with California influences. There also is a full-service wine bar with a full menu of Italian-inspired food, signature cocktails and a selection of 40 California and Italian wines by the glass. A separate retail and merchandise area additionally takes inspiration from Giada’s family history in film.
