Industry News | August 24, 2016

Steak Comes to Breakfast at Carl’s Jr. and Hardee’s

The Steak, Egg & Cheese Biscuit features the combination of marinated, grilled steak, folded egg and a slice of Swiss cheese. CKE Restaurants

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Carl’s Jr. and Hardee’s are taking seasoned, marinated grilled steak, eggs, and melted cheese, and are offering it all in two new ways: on a signature Made from Scratch Biscuit or rolled up in a warm flour tortilla with salsa. Starting Wednesday, both the biscuit and burrito options are now available at all participating Carl’s Jr. and Hardee’s locations nationwide.

The Steak, Egg & Cheese Biscuit features the combination of marinated, grilled steak, folded egg and a slice of Swiss cheese, all nestled in between the restaurants’ signature Made from Scratch Biscuits. The Steak, Egg & Cheese Burrito, on the other hand, features a bit bolder southwestern flavor profile by adding salsa into the mix and wrapping it all in a warm flour tortilla.

“People love their breakfast and it continues to be a bright spot for many restaurants but, in today’s fast-paced world where people are rushing out the door most mornings, a lot of us have to sacrifice taste for expedience,” says Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “Fortunately, at Carl’s Jr. and Hardee’s, we are dedicated to providing freshly-made, quality breakfast items that can be picked up and eaten easily on the go, but still taste like something you’ll want to savor. And, the Steak, Egg & Cheese Biscuit and the Steak, Egg & Cheese Burrito are both delicious enough to make people want to take the time to enjoy their steak—and eggs—in the morning.”

The Steak, Egg & Cheese Biscuit is available for $2.99, and as a combo with hash rounds and a drink for $4.69, while the Steak, Egg & Cheese Burrito is available for $3.99 or for $5.69 in a combo. Prices may vary by location.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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