Industry News | May 11, 2015

Steak 'n Shake Opens New Unit in Virginia

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Steak ‘n Shake, famous for the Original Steakburger and hand-dipped Milkshakes, celebrates the grand opening of its Colonial Heights, Virginia location at 425 Charles H. Dimmock Drive this Monday, May 11 at 10 am. The grand opening will be hosted by Tasso Paphites, chairman and CEO of Steaks of Virginia; Joe Mangano, COO; Josh Plummer, senior district manager; and Kirk Jester, director of human resources.

Jim Flaniken, senior vice president of marketing, says, “We are thrilled to be opening a new Steak ‘n Shake in Colonial Heights. It is also very exciting that this location will showcase our newest freestanding restaurant design. In addition to its classic, timeless, and transcendent design qualities, the restaurant also provides the theater inside to showcase the preparation of our famed cooked-to-order Steakburgers and indulgent hand-dipped milkshakes made the old fashioned way. This open kitchen layout reinforces the brand’s motto, ‘In Sight It Must be Right’.”

Steak ‘n Shake, founded in 1934 in Normal, Illinois, by restaurateur Gus Belt, is the pioneer of the “better burger” segment of the restaurant industry. Steak ‘n Shake continues its 80-year-old tradition of serving a variety of Steakburgers and Milkshakes including the newest and tastiest offerings—the Philly Cheese Steakburger, Nutella Milkshake, as well as the recently updated $4 Menu. The $4 Menu includes perennial favorites like the Original Double ‘n Cheese, as well as new offerings like the Cajun Double Steakburger and the Grilled Cheese Steakburger Melt. All $4 Menu meals are served with fries for $3.99. This menu also features Seasoned Fries in four mouthwatering flavors: Parmesan Cheese ‘n Herbs, Salt ‘n Vinegar, Sea Salt ‘n Cracked Pepper, and new Cajun.

Steak ‘n Shake guests can also enjoy a number of daily deals including the All New Happier Hour from 2–5 p.m. as well as Kids Eat Free on Weekends.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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