Industry News | September 9, 2009

Steelers Cookies Heading into Enemy Territory

Eat’n Park announced the release of its Pittsburgh Steelers–themed Steelers Gift Packs, available exclusively at the company’s website. The company is also offering free shipping of the gift packs to each rival team’s home state every week throughout the season.

Eat’n Park’s Steelers Gift Packs contain a dozen Black & Gold Smiley Cookies as well as two Super Bowl XLIII Terrible Towels imprinted with the final score of that game.

“We’re kicking off the season with these special gift packs, designed specifically for Steelers fans stuck in enemy territory to show their pride,” says Kevin O’Connell, senior vice president of marketing for Eat’n Park. “We offered free shipping on Steelers Gift Packs in the weeks leading up to the Super Bowl and it was overwhelmingly popular. After all, you’ve got to have the taste of Pittsburgh to cheer on the team—no matter where you’re watching the game.”

Add new comment