Applied Predictive Technologies (APT) announced that the APT Index of in-store restaurant sales for March 2015 increased [+3.5 percent] compared with March of last year. The increase was driven by an increase in check size [+3.3 percent]. The APT Index of Quick-Service Restaurant sales increased [+6.2 percent] and the APT Index of Full-Service Restaurant sales increased [+1.6 percent]. This announcement comes on the heels of results from CNBC’s All-America Economic survey, which showed that Americans’ view of the economy has reached an 8-year high.
Patrick O’Reilly, APT president and COO, says, “Restaurants are continuing to see strong sales growth, especially in the quick-service restaurant segment, at a time when we’re seeing improved views of the economy and a lot of new innovations in the industry. From customizable menu options and more loyalty apps to digital ordering and delivery, restaurants are pushing beyond traditional tactics to reach new customers and increase engagement.”