Industry News | July 28, 2016

Stratacache Buys Vertigo QSR Outdoor Digital Menu

Stratacache, a leading provider of scalable, high-performance digital signage, media distribution, and enterprise video acceleration technologies, announced the acquisition of the Vertigo QSR Outdoor Digital Menu product line from Civiq Smartscapes.

This acquisition further positions Stratacache as the industry leader in digital signage solutions for the Retail, QSR, and Fast Casual segments by seamlessly complementing the market’s leading indoor digital menu board hardware and software solutions. 

“Our strategy is to identify opportunities in our core markets that will help our customers drive greater profitability. Outdoor Digital Menu boards are a great opportunity for our customers to better serve their customers,” says Chris Riegel, CEO of Stratacache. “With the addition of the Vertigo QSR Outdoor Digital Menu Board product line, we are acquiring many years of research and development and the Intellectual Property licenses needed to ensure our customers’ success in this market segment. The acquisition further increases our competitive advantage as we broaden our customer base among [quick-service] and fast casual restaurants.”

“Digital media in food services is now turning to the [quick-serve] drive thru,” says digital media specialist, Lyle Bunn. “Outdoor digital displays can improve the customer experience by increasing drive-thru order speed and capturing insights that optimize training and order processing. New technology is enabling outdoor digital displays to deliver drive-thru margin per order, revisiting frequency, and branding improvements.” He adds, “Increasing view-ability and reliability while reducing costs makes outdoor digital signage a powerful asset for [quick-service] success.”

With vast experience in designing innovative outdoor media solutions, Civiq Smartscapes has a recognized track record of providing cost effective, durable and high-quality products. The Pronto series in particular delivers multi-display flexibility, which lets owners and franchisees choose from a variety of display solutions to get the exact right product at the exact right price. 

"The Vertigo outdoor LCD platforms have the unique patented DACS-Direct Air Cooling System," says Ralph Idems, managing director of sales, DOOH and Transit for Civiq Smartscapes. “This is the most cost effective, reliable, and energy-efficient technology available. The system is easy to install, maintain, and field upgrade. With many thousands installed around the world the platform is a proven performer and uniquely suited for outdoor menuboard systems.” He adds, “The technology is widely used in the larger format Vertigo Display platforms as well, and will continue to be embedded in future Civiq products."

This acquisition reflects Stratacache’s ongoing commitment to the quick-service, fast casual and retail segments by delivering complete end-to-end solutions that provide a better customer experience, drive more revenue, and improve operational efficiency.  

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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