Paytronix Systems, Inc. released the Paytronix Annual Gift Card Sales Report: 2019, which finds a consistent 10 percent year-over-year growth in gift card sales for the 220 brands surveyed in this year’s report vs. the 190 brands surveyed for its 2018 reports.
The Paytronix Annual Gift Card Sales Report: 2019 includes an in-depth look into holiday gift card sales, sales by channel and service type, and anticipated redemption. The report also reveals new insights on eGift cards, such as average load to a virtual stored value card and how restaurants can anticipate their eGift card sales to look during the busy holiday season. With the online ordering industry expanding, the Report also examines the impact of gift cards redeemed online.
Significant findings include:
“The Paytronix Annual Gift Card Sales Report: 2019 highlights the significance of a gift card program to a brand’s overall sales,” says Michelle Tempesta, head of marketing, Paytronix Systems, Inc. “The report demonstrates that gift cards are effective sales tools across all restaurant types and that developing a multi-channel program that includes both traditional and eGift cards will result in a boost to overall restaurant sales, especially during the holiday season.”
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