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“It’s an economic stimulus package for our loyal guests,” says Brent Alvord, president of Lenny’s Franchisor LLC, which franchises Lenny’s Sub Shops.
In addition to the $100,000 jackpot, prizes range from free fountain drinks and sub sandwiches to party platters for 10 and gift cards up to $500.
The campaign, engineered by Chicago-based Robust Promotions, will distribute the Scratch-and-Win cards at each Lenny’s Sub Shop restaurant for an estimated three to four weeks. Guests can redeem their winnings through Jan. 15, 2009.
In order to qualify for the $100,000 grand prize, guests will need to visit the company's Web site to register a unique game code from their Scratch-and-Win game card. By the end of January, Lenny’s will announce the lucky winner.
“When the economy gets tough, building brand awareness is more important than ever,” says George Alvord, Lenny’s CEO.