Industry News | July 18, 2013

Sublime Doughnuts Teams Up With Int’l Franchising Group

Sublime Doughnuts, an Atlanta-based gourmet doughnut bakery with a full selection of fresh-baked doughnuts, pastries, and coffees, has entered into an exclusive partnership with World Franchise Associates (WFA), an international franchise development company assisting franchisors in entering new markets through country, regional, and multiunit franchise partners. 

The partnership was created to enhance Sublime Doughnuts’s franchise development in the Middle East, including United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain and Oman, Lebanon, Jordan, Iraq and Kurdistan, Egypt, Libya, Morocco, Tunisia and Algeria, Pakistan, India, Turkey, and Kazakhstan.

The Sublime Doughnut and WFA partnership follows on the heels of the company’s recent announcement to begin franchising, which domestically includes focusing on the Southeastern United States over the next five years. 

The company opened its first franchised unit in Bangkok, Thailand, in February of 2012. Recently, Sublime Doughnuts partnered with Atlanta Franchise Group to assist Sublime expand through franchising.

"Sublime Doughnuts has been enormously successful because we have a sound business strategy that, since day one of opening, has proven itself based on revenues by exceeding every expectation—and, of course, our innovative taste combinations combined with baking finesse,” says Sublime Doughnuts owner Kamal Grant. “With our franchising strategy in place and the WFA partnership, we are now poised for domestic and international growth with those owners who possess the business acumen to preserve the integrity of the Sublime Doughnuts’ brand.”

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