ParkerWhite Inc., a strategic branding communications agency based in Cardiff-by-the-Sea, California, has been retained by Submarina California Subs to execute its public relations outreach. The agency will conduct media relations and a strategic PR campaign for the San Diego–based, nationwide sandwich chain.

“Our agency focuses on working with brands that help people live a healthy, active lifestyle,” says Cindy White, ParkerWhite president and creative director. “Submarina offers a healthy menu with fresh ingredients, many of which are locally grown. We see them as the perfect PR partner for ParkerWhite.”

Facilitating nationwide growth, raising consumer awareness, and attracting new franchisees will be the main focuses of the PR campaign. Outreach will be conducted on a local, regional, and national basis.

“We’re excited to work with ParkerWhite,” says Kim Moore, director of marketing for Submarina. “They bring a fresh perspective to our growth and goals for the future, and we see them as great partner moving forward.”