Presented by Subway Franchisee Advertising Trust Fund (SFAFT), the award is given each year to the agency that has demonstrated the highest-quality support for their markets, excellent media planning and buying with top tier posting, and innovative marketing and value-added initiatives.
The entire Subway system consists of some 27 U.S. Advertising Agencies as well as agencies representing Canada, Australia, and Puerto Rico.
“Many of our agency-partners achieved remarkable things last year and agency performance across the board was exceptional--making this a difficult decision. However, MSA demonstrated the ability to move the Subway business in its markets at an accelerated rate, managed the myriad details of their markets flawlessly, and provided great leadership to our Franchisees,” says Jeff Whitney, vice president of field marketing.
“Subway Restaurants’ ‘Agency of the Year’ is our highest honor and I’m delighted to recognize such a terrific partner. They earned this award through smart thinking and focused dedication toward building the Brand, along with exceptional sales and profit results,” Whitney says. MSA represents Subway in 27 U.S. markets, making the North Carolina firm the second largest advertising agency in the entire Subway system.