Industry News | September 26, 2014

Subway, Diet Coke Partner with Taylor Swift for Promo

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Subway and Diet Coke are collaborating to give Taylor Swift fans the once-in-a-lifetime chance to meet the global superstar and seven-time Grammy Award–winning artist, whose new album, 1989, is available for pre-buy online and in stores on October 27. 

“Taylor’s new album is highly anticipated. We know many Subway guests and Diet Coke drinkers are passionate Taylor Swift fans too,” says Tony Pace, chief marketing officer for Subway Restaurants. “That’s why we’re glad to collaborate with Diet Coke, to deliver exclusive access and experiences that fans cannot find anywhere else.”

In the U.S., Subway will bring the Diet Coke program to life through in-restaurant, social, online, TV, and radio promotions. Limited-edition Diet Coke cups will feature Swift’s exclusive likeness. The cups also will carry specially marked codes for a chance to win daily in October a meet-and-greet opportunity with Taylor Swift on her 2015 concert tour.

The new Subway Freshbuzz App, available for download on mobile devices, will also be fans’ go-to destination for exclusive Taylor Swift video content that will be refreshed weekly during the month of October and offer additional chances to win.

To enter, fans can stop by a Subway restaurant to pick up a sandwich and a limited-edition Diet Coke cup, and then visit the Subway website to enter codes found on the packaging, with additional ways to win available via the Subway Freshbuzz App. Each grand-prize winner will receive a trip for two that includes airfare, hotel, transportation, $500, and tickets to a concert on Swift’s 2015 tour.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.


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