The +color initiative is designed to challenge Americans to add one more cup of color, which is two servings of vegetables, to their diet every day. According to the Dietary Guidelines for Americans 2015—2020, the average intake of fruits and vegetables for adults under 50 is about half of the recommended intake ranges. The American Heart Association and Subway restaurants are teaming up to bring a +color food truck to New York City on September 22, to show New Yorkers how adding one extra cup makes a difference. Subway restaurants makes it easy to add more vegetables (and more color) with two servings per 6-inch sub.

The truck will serve up free fruit and vegetable items, including veggie kebabs, colorful veggie salads, avocado multigrain flatbreads, seasonal fruit skewers and fruit and avocado popsicles, to show how easy it is to add color.

Dylan Dreyer of NBC News’ “TODAY” will be on hand to dish out these colorful treats.

To continue the conversation, on September 23, +color is launching a nationwide digital event on the  American Heart Association's YouTube Channel. Consumers across the country are encouraged to participate by watching and sharing the +color launch video using #addcolor that will connect them with additional content and recipes.

Charitable Giving, Consumer Trends, Health & Wellness, News, Subway