A Subway-branded toy set called the Deluxe Subway Sandwich Artist Play Set will be available at Toys "R" Us starting September 1, 2004.
The 77-piece set, marketed under the "Just Like Home" brand name and exclusive to Toys "R" Us, will have a suggested retail price of $14.99. This item marks the Subway brand's first entry into retail merchandising.
Two other sets of Subway Sandwich Artist Activity Sets --- a 66-piece set with a retail price of $9.99 and a 35-piece set with a Subway-branded backpack with a retail price of $8.99 --- will reach popular toy and department stores in the spring of 2005, according to a statement.
The contents of the initial set include: plastic submarine sandwich and deli rolls; plastic sandwich ingredients and condiments; salad ingredients; pieces of fruit; bottled water; plastic drinking cups; a Subway sandwich wrapper; juice container; potato crisps; and more.
The toys were created under an exclusive licensing agreement between Subway restaurants and The Beanstalk Group, a trademark licensing agency.
The licensing program will eventually include food products, with branded meats, cheeses, sauces, condiments, and salad dressings, which will be available at grocery stores nationwide.
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.