Industry News | August 31, 2004

Subway Goes Retail with Toy Set

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A Subway-branded toy set called the Deluxe Subway Sandwich Artist Play Set will be available at Toys "R" Us starting September 1, 2004.

The 77-piece set, marketed under the "Just Like Home" brand name and exclusive to Toys "R" Us, will have a suggested retail price of $14.99. This item marks the Subway brand's first entry into retail merchandising.

Two other sets of Subway Sandwich Artist Activity Sets --- a 66-piece set with a retail price of $9.99 and a 35-piece set with a Subway-branded backpack with a retail price of $8.99 --- will reach popular toy and department stores in the spring of 2005, according to a statement.

The contents of the initial set include: plastic submarine sandwich and deli rolls; plastic sandwich ingredients and condiments; salad ingredients; pieces of fruit; bottled water; plastic drinking cups; a Subway sandwich wrapper; juice container; potato crisps; and more.

The toys were created under an exclusive licensing agreement between Subway restaurants and The Beanstalk Group, a trademark licensing agency.

The licensing program will eventually include food products, with branded meats, cheeses, sauces, condiments, and salad dressings, which will be available at grocery stores nationwide.