Industry News | October 21, 2016

Subway Honors National Sandwich Day by Giving Back

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More than 42 million Americans—including more than 13 million children—live in households that may not have enough food for an active, healthy life. That’s why this year on National Sandwich Day, Subway restaurants is inviting the nation to join The Good Deed Feed. Guests buy any sub and any drink on November 3, get a free sub of equal or lesser value, and Subway will donate one meal to Feeding America.

“One in eight Americans are going hungry, and we’re in the business of feeding people,” says Suzanne Greco, president and CEO, Subway restaurants. “Many of our franchisees have been committed to fighting hunger in their communities for years, and we’re proud of The Good Deed Feed and the impact it will have on a national level.”

Subway restaurants is striving to make National Sandwich Day the single largest meal donation day in Feeding America’s history by donating more than 11 million meals—with no limit on the number of meals donated. Following National Sandwich Day, Subway restaurants will reveal the final donation.

"Hunger is an issue that affects every community in our country. We are thankful for Subway restaurants and its customers for their commitment to fighting hunger on National Sandwich Day,” adds Diana Aviv, chief executive officer of Feeding America. "Donations made through this campaign will go a long way in helping member food banks provide meals to people in need."

The Good Deed Feed will be promoted with a dedicated Mic content series, launching this week, featuring heartfelt stories from Subway franchisees, and families served by Feeding America food banks. Mic will make a meal donation each time the content is shared. Use the hashtag #GoodDeedFeed and follow the conversation with Subway on Twitter, Facebook and Instagram.

In the restaurants, customers can access a custom National Sandwich Day Snapchat filter that can be unlocked at most of the 27,000-plus Subway locations nationwide on November 3 only.

In Canada, Subway restaurants are working with Food Banks Canada on a similar donation of meals as part of the National Sandwich Day Buy/One Get One promotion.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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