Subway Increases 2006 NASCAR Sponsorship Presence

    Industry News | February 17, 2006
    SUBWAY Restaurants, the world's largest submarine sandwich chain, will heighten sponsorship efforts with NASCAR's Greg Biffle of Roush Racing in its third year of team sponsorship.

    SUBWAY(R) restaurants made its first NASCAR NEXTEL Cup Series appearance as a team sponsor in 2001. Today, SUBWAY(R) restaurants are set to be the primary sponsor of the No. 16 National Guard/SUBWAY(R) Ford Fusion at 11 NASCAR NEXTEL Cup Series races in 2006, including two entitlement races. The SUBWAY Fresh 500(TM) will take place at Phoenix International Raceway on April 22 and the SUBWAY 500(TM) at Martinsville Speedway on October 22.

    "SUBWAY(R) restaurants continues to become increasingly visible in NASCAR," said Roush Racing president Geoff Smith. "We are looking forward to working with SUBWAY(R) during the 2006 season and anticipate another phenomenal year on the track." Biffle finished the 2005 NEXTEL Cup season second in the point standings and is considered a leading contender for this year's title. Last year, Biffle led all NEXTEL Cup Series drivers with six victories.

    "SUBWAY(R) is very pleased to expand its presence in NASCAR, building top- of-mind awareness in a premier sport that is highly-relevant to our consumers," said Rick Sender, Franchisee and Chairman of the SUBWAY(R) Franchisee Advertising Fund Trust. "As we continue to enjoy phenomenal business growth and solidify our position among the world's leading brands, we'll look to associate with winners like Greg Biffle and Roush Racing."

    News and information presented in this release has not been corroborated by WTWH Media LLC.