SUBWAY Restaurants, the world’s
largest submarine sandwich chain, will heighten sponsorship efforts with
NASCAR’s Greg Biffle of Roush Racing in its third year of team sponsorship.
SUBWAY(R) restaurants made its first NASCAR NEXTEL Cup Series appearance
as a team sponsor in 2001. Today, SUBWAY(R) restaurants are set to be the
primary sponsor of the No. 16 National Guard/SUBWAY(R) Ford Fusion at 11
NASCAR NEXTEL Cup Series races in 2006, including two entitlement races. The
SUBWAY Fresh 500(TM) will take place at Phoenix International Raceway on April
22 and the SUBWAY 500(TM) at Martinsville Speedway on October 22.
“SUBWAY(R) restaurants continues to become increasingly visible in
NASCAR,” said Roush Racing president Geoff Smith. “We are looking forward to
working with SUBWAY(R) during the 2006 season and anticipate another
phenomenal year on the track.”
Biffle finished the 2005 NEXTEL Cup season second in the point standings
and is considered a leading contender for this year’s title. Last year, Biffle
led all NEXTEL Cup Series drivers with six victories.
“SUBWAY(R) is very pleased to expand its presence in NASCAR, building top-
of-mind awareness in a premier sport that is highly-relevant to our
consumers,” said Rick Sender, Franchisee and Chairman of the SUBWAY(R)
Franchisee Advertising Fund Trust. “As we continue to enjoy phenomenal
business growth and solidify our position among the world’s leading brands,
we’ll look to associate with winners like Greg Biffle and Roush Racing.”