Subway restaurants and King’s Hawaiian are teaming to bring guests freshly baked King’s Hawaiian bread in three different cities in the U.S., starting June 27.

Beyond providing guests an exciting and sweet taste of King’s Hawaiian bread, Subway will be the first brand ever to bake the signature bread fresh in its restaurants. The bread, which will be tested exclusively in more than 300 restaurants throughout Champaign, Illinois, Reno, Nevada, and Richmond, Virginia, will be served freshly baked and in a new custom size—8-inches. The premium sandwiches, made with King’s Hawaiian bread, will have a Deluxe portion of meat and double the cheese of a typical 6-inch sub.

Guests residing in the test markets can order their favorite sandwich “Aloha Style,” featuring the freshly baked King Hawaiian’s bread exclusively baked at Subway with a Deluxe portion of meat and cheese—50 percent more meat and double the cheese of a 6-inch sandwich—or try two iconic recipes:

  • New Turkey, Bacon & Provolone: Savory turkey, provolone cheese, bacon, lettuce, tomatoes and mayo piled on freshly baked King’s Hawaiian 8” bread
  • New Ham & Swiss: Ham, Swiss cheese, spinach, tomatoes and mayo all on freshly baked King’s Hawaiian 8” bread

“These new sandwiches are unlike anything out there and Subway is offering guests a chance to try this iconic bread like they never have before — freshly baked. We’re excited to be the only restaurant in the world trusted to serve King’s Hawaiian® bread this way,” says Len Van Popering, Subway’s Chief Brand and Innovation Officer.

“It’s a unique and exciting opportunity for us to work together with Subway to bake fresh King’s Hawaiian bread in restaurants every day. Subway’s commitment and love for baking fresh bread matches our own, and we look forward to guests being able to enjoy our joint passion,” adds Mark Taira, CEO of King’s Hawaiian.

Guests in Champaign, Illinois, Reno, Nevada and Richmond, Virginia can try this freshly baked King’s Hawaiian bread only at Subway with any sandwich from June 27 to September 4.

Menu Innovations, News, Subway