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    Subway Launches Naturally Pit-Smoked Brisket Sandwich Nationwide

  • Industry News September 5, 2019
    Subway
    The new Naturally Pit-Smoked Brisket sandwich features brisket that is naturally slow-smoked for at least 13 hours.

    Subway, the world’s largest restaurant chain, announced Thursday that it’s adding layers of smoky flavor to its menu with the nationwide launch of its new Naturally Pit-Smoked Brisket sandwich.

    Subway has introduced several limited time only in-restaurant tests across the country at participating restaurants lately, such as the Beyond Meatball Marinara, freshly baked King’s Hawaiian only at Subway, and the first hand-spun Halo Top milkshake. In addition, to the popular Ultimate Cheesy Garlic Bread and Ciabatta collection.

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    The new Naturally Pit-Smoked Brisket sandwich features brisket that is naturally slow-smoked for at least 13 hours. The brisket is topped with smoked cheddar cheese and barbeque sauce.

    “Our naturally pit-smoked brisket is the real deal. We collaborated with some of the most talented pit masters in the country to create a one-of-a-kind taste experience that features the unmistakable flavor that comes from using real smoke and freshly baked bread.  It’s a combination that simply can’t be beat,” says Len Van Popering, Subway’s chief brand and innovation officer.

    To put its new sandwich to the test, the brand traveled to a city known for its pit-smoking—Austin, Texas. Once there, Subway disguised themselves as Monty’s Smokehouse and placed the new sandwich in front of pit-smoke devotees. Customers then learned they could get the sandwich at participating Subway restaurants across the country. Check out the video below.

    Starting September 5 and for a limited time only, participating Subway restaurants across the country will be serving the sandwich.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.