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    Subway Launches New Club Sandwich Lineup

  • Industry News April 25, 2019
    Subway
    The new Club Collection turns the rules upside down by modernizing these iconic sandwiches.

    While a club sandwich traditionally features bacon, turkey and lettuce, Subway is proving its new innovative approach to the classic sandwich is far from traditional. The new Club Collection turns the rules upside down by modernizing these iconic sandwiches with a kick of spicy jalapeños, steak, and creamy guacamole.

    These crave-worthy, chef-inspired recipes for the Club sandwiches are:

    • The Southwest Chipotle Chicken Club includes chicken strips, bacon, Pepper Jack cheese, lettuce, tomatoes, green peppers, red onions, Chipotle Southwest sauce, and guacamole, piled high on Jalapeño Cheddar bread
    • The Steak Club features shaved steak, turkey, bacon, American cheese, lettuce, tomatoes, and mayonnaise, all on freshly baked bread
    • The American Club features turkey, Black Forest ham, bacon, American cheese, lettuce, tomatoes, and mayonnaise on Artisan flatbread 

    Along with these new rule-breaking sandwiches, Subway’s new Club Collection is accompanied by a creative campaign, “Breaking Club Traditions,” created by Subway’s agency of record Dentsu Aegis Network. The campaign brings Subway’s twist on the club to life through scenarios that shake up traditions in other kinds of clubs, such as country clubs, chess clubs and motorcycle clubs and begin airing on April 25. 

    Subway continues to deliver unexpected flavors to its guests that they cannot find anywhere else, like the Ultimate Cheesy Garlic Bread sandwich and the Green Goddess Tuna Melt. The Club Collection not only brings the heat with a Jalapeño Cheddar bread that is baked fresh with whole jalapeños and Monterey cheese, but it also delivers a trifecta of savory steak, turkey and bacon.

    Guests can try all three sandwiches for a limited time only now until June 26 at participating restaurants in the U.S. 

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.